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MGMT 221 (MGMT)

MGMT 221- 6.3 Case Study: E-commerce & Mobile Commerce (PLG1)

The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick-and-mortar store before purchasing a product or ordering a service.

Legacy brick-and-mortar companies have had to get on board the 'online shopping bandwagon' in order to stay competitive.

Case Study Assignment

Download and utilize the APA Style Template (DOCX)

Download APA Style Template (DOCX) and review the Case Study Requirements section.

Conduct research on ONE of the following technology trends that influence today's on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.

• Location-Based Marketing
• Mobile Retargeting
• Virtual and Augmented Reality on Mobile
• Mobile SEO
• Chatbots, AI, Shopping Assistants
• Internet of Things (IoT)

Your document submission is due by the posted due date. Your instructor will use the 6.3 Case Study Rubric for evaluating and grading your submission.

Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters.

Follow the guidelines in the Case Study Requirements section.

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